Building Your Brand Equity

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Your brand is the essence of how others view your organization and, if managed effectively, helps you stand out from the crowd. This guide helps you build your brand’s equity by aligning your internal identity with your external image. This helps build trust and loyalty that drives increased awareness, engagement, and funding.

Templates include:

• Defining Your Ideal Target
• Brand Positioning Template
• Brand Personality Template
• One Page Brand Summary

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